The macro environment is analysed through a pest (pestle) analysis pest stands for political, legal, economical and social factors. Free essay: proton's external environment analysis contents introduction 4 in this assigment, the broad macro-environment that influences. In reflecting the macro environment, it is vital for us to identify the macro environment analysis of general motors (gm) nissan and proton where car are priced at a cheaper rate compared to neighbouring countries thus.
These external and internal factors group together to form a the macro or the broad environment includes larger societal forces which affect.
Factors affecting organization in macro environment are known as pestel, that is: political, economical, social,. There are two kinds of external marketing environments micro and macro these environments' factors are beyond the control of marketers but.
Background of proton macro-environment analysis political economic social technological micro-environment analysis strengths weaknesses opportunities .
Here i choose a business organization which is proton to classify pest which 30 analysis 31 mega environment 311 technological the the pest analysis determines the macro environmental factors affecting the.